Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Wall It looks like Chinese companies will continue gobbling up US ad tech firms (see: Smaato and Opera). China faces heavy competition in its domestic market, where internet traffic is shared among power players with closed APIs like Tencent, Baidu, Alibaba and Qihoo 360. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Proof Obsession Facebook is adding new ways for businesses to link their ads to offline conversions. The most interesting is an integration with Square that could bring a boatload of SMB transactional data into the Facebook “matching” ecosystem. Facebook also will use location data to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome, Snapchat API Snapchat will allow third parties to buy and create ad units via APIs for the first time, Adweek’s Chris Heine reports. Its authorized partners include video DSP TubeMogul as well as a bunch of scaled social ad vendors including Social Code, Brand Networks […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Take Your Medicine ANA Chairman Tony Pace responded to criticism of its recent report on agency rebates (specifically, that its unnamed sources have muddied agency reputations). He said in an open letter, “Granting anonymity and confidentiality to sources is a standard investigative practice for assessing business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moar! Internet ad revenue in the first quarter jumped 21% to $15.9 billion, according to the IAB and PwC’s latest data. And the growth rate is still climbing after all these years (take that, fraud and ad block alarmists). The report leaves a few things to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WaPo Media Services The Jeff Bezos-ification of The Washington Post is proceeding apace. WaPo’s publisher solution tech platform, called Arc Publishing, is already profitable with a small customer base and may soon generate considerable revenue. The Argentine publisher Infobae just signed up, joining Canadian newspaper The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Up Pin The Cloud Pinterest is proving its offline worth. The platform tapped Oracle Data Cloud to help it demonstrate the impact of promoted pins on offline sales. The duo also released a CPG-centric study that leveraged Oracle’s Datalogix tech to show how campaigns performed with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad-Free Times Choice is the name of the game, and The New York Times is exploring a new one: an ad-free digital subscription. “We do want to offer all of our users as much choice as we can, and we recognize that there are some users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google-opoly The FCC’s broadband privacy proposal could stunt innovation online by making it harder for new players to enter the market and compete with giants such as Google, writes Roslyn Layton in an opinion piece for Forbes. More than 30% of all digital ad revenue is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. As Easy As DBC Google on Wednesday launched its DoubleClick Certified Marketing Partner program, which aims to connect marketers with a global network of digital marketing experts and services, including media management, data and technology integrations, measurement and attribution tools. The program has launched with 40 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Around The Block PageFair released its “2016 Mobile Adblocking Report” in conjunction with the mobile data firm Priori Data on Tuesday. The report highlights one huge player in mobile ad blocking which rarely gets the attention it deserves: UC Browser, a Chinese mobile web browser that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Block Vs. The FTC? The Newspaper Association of America (NAA) filed a complaint with the FTC last week alleging certain ad blockers violate the FTC Act as unfair and deceptive trade practices. “Newspapers recognize that ad blocking technology is responding to a consumer demand, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shine On The European mobile carrier Three will begin testing the network-level ad blocking deal it signed with the Israeli company Shine three months ago [AdExchanger coverage]. It’s going to be a key test of Shine’s technology, which gives the telco control over web and in-app […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t seeing significant traction, said Verizon CEO Lowell McAdam at a JP Morgan telco event this week. “We believe Go90 will be hard-pressed to mount a meaningful challenge to mobile video and social […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Badvertising Report “Video ads on programmatic exchanges – where there is less transparency – have Invalid Traffic (IVT) rates 4.5x direct buys,” according to comScore’s Q1 2016 advertising report. ComScore also finds about half of all ads “don’t have the opportunity to be seen.” The stat […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Lovin’ It McDonald’s ongoing creative review bars agencies from turning a profit on base compensation, leaving them to operate at cost to achieve undefined targets, Adweek reports. That’s why WPP backed out of the review, which requires agencies to turn around their pitches in just […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Value Buys The Republican National Committee (RNC) has committed $150 million to reserve digital video ad space, Kate Kaye reports for Ad Age. Taken alongside a recent $35 million reserved buy from Hillary Clinton’s largest supporting super PAC, the money suggests digital media is bouncing back […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s World At its I/O conference, Google made a big splash in voice-activated search, where it competes with Amazon’s Alexa and Apple’s Siri. Its new Google Assistant UI chats with you “across devices and contexts.” And the intent data will be rich indeed. Per the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dynamic Display ESPN will begin targeting ads based on fan preferences, The Wall Street Journal reports. A new product, Live Connect, creates versions of display ads featuring individual players or teams, and then targets them based on user preferences and behavior. Dick’s Sporting Goods saw click-through […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Harm, No Foul The US Supreme Court on Monday rejected a claim brought against the data broker Spokeo after it misidentified a single, 29-year-old man named Thomas Robins as married and in his 50s. The plaintiffs failed to adequately demonstrate how Robins was hurt by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spring Cleaning Pinterest will bring back affiliate links to give influencers and publishers an easy way to monetize the platform, Business Insider reports. Pinterest banned affiliate links last year after users complained of spammy and broken links undermining the experience. But a new spam-filtering technology promises […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketo On The Market? Bloomberg is hearing whispers that Marketo might be seeking a buyer. At least, that’s one of the “strategic alternatives” it’s hired Morgan Stanley to help consider. Bloomberg indicates this activity in the early stages and of course no one at Marketo or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DCO by Adobe Is dynamic content optimization (DCO) really coming back? Adobe has hooked its Media Optimizer DSP’s DCO capabilities into the rest of the Marketing Cloud. Adobe’s example of what this enables: “Instead of serving a standard promotion to a consumer who researched flights and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sridhar Speaks “The last word is yet to be written on mobile web versus apps,” Google’s senior-most ad platform exec, Sridhar Ramaswamy, said during an appearance at TechCrunch Disrupt. “The app model is still very clunky, in that you have to go download something that’s 20-odd […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Fence Adblock Plus (ABP) surpassed 100 million users, cementing its position as the most scaled ad-blocking solution. It’s worth noting ABP numbers are hazy (a single user can have multiple downloads across devices, and many will have dropped the product). Numerous rival ad blockers have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cut To Chase JP Morgan Chase CEO Jamie Dimon is incensed about fin tech startups like Mint, Acorn and Bloom “scraping” his customers’ data to offer financial visualization and advice services. The New York Times fact-checked his warnings to customers about “these start-ups (taking) more of […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Fitzgerald, co-founder and president at Evolve Media. Publishers are about to enter a phase of branded content fatigue from advertisers. In a world where automation is driving programmatic buying and ad units are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Lesser Way Former Xaxis CEO Brian Lesser recently ascended to a management position with GroupM, which has huge significance for WPP’s overall media buying strategy, Rob Norman told AdExchanger at the World Media Economic Summit on Thursday. “Brian very much has a business design and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YuMe’s Potential Programmatic Progress The theme of YuMe’s Q1 2016 earnings call: Wait and see. In previous quarters, the video ad company struggled to grow its programmatic revenue, despite platform investments. Last quarter it showed only $1 million to $2 million. This quarter? No […]
