A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”
The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms.
With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within one platform.
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together.
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.