AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV Can agencies help fix retail media’s fragmentation problem? Publicis Groupe launched a retail media platform on Thursday to help clients plan and measure across large networks, Ad Age reports. The platform is built on Profitero, […]
In a world where people casually toss around the term “surveillance advertising” and Congress is pushing for a national privacy law, has the clock run out on self-regulation?
So, I tried using AdChoices to opt out of seeing an ad. But the experience didn’t go very well, to say the least.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Since You Asked … When the National Telecommunications and Information Administration (NTIA) asked what tech companies thought of Apple, Meta happily chimed in. Meta, which has lost billions of dollars due to Apple’s new tracking prompt, says its ability to innovate has been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT. If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Sports Dollars Amazon’s ad strategy for the England Premier League game, which it live streamed Tuesday night, sheds light into how the company is thinking about monetizing live sports. Amazon cut the amount of ad space during the game to 13 minutes per […]
Self-reg is revving up in the lead-up to the CCPA effective date on Jan. 1. The Digital Advertising Alliance (DAA) said Monday that it’s finalizing mechanisms that would allow consumers to opt out of the sale of their personal information as required by the California Consumer Privacy Act (CCPA). The tools aren’t available to use […]
How can consumers opt out of cross-device tracking if they don’t even know it exists? “When people are surprised, that can have negative consequences on trust, a brand and enforcement,” FTC commissioner Terrell McSweeney said to a crowd of 150 people in the advertising community – many of them lawyers – at the Digital Advertising […]
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power to set preferences for ads in apps and the other does the same for mobile browsers. The apps (scroll for screen shots) were previewed by the DAA at its annual […]
Last summer, the Digital Advertising Alliance (DAA) unveiled its guidelines for behaviorally targeted mobile advertising, which included a consumer opt-out tool, similar to the organization’s blue Ad Choices icon. AdExchanger spoke with DAA managing director Lou Mastria about what advertisers can expect as the DAA prepares to implement its guidelines and mobile AdChoices tool. AdExchanger: […]
In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browser-based DNT solution for Internet users. The self-regulatory group will also begin its own efforts to initiate a browser-based tracking choice mechanism for Internet users, […]
The Digital Advertising Alliance’s managing director, Lou Mastria, reacted to the Tracking Protection Working Group’s decision to reject the DAA’s draft proposal for a universal Do Not Track standard, calling it “unfortunate” and “adding more pressure” to meet the group’s upcoming deadline. “I think we proposed something that was workable and did a lot to […]
Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has planned to introduce a set of mobile advertising guidelines for several months and will do so soon, according to Managing Director Lou Mastria. “Mobile […]
The balance between protecting consumers’ privacy and reaching them with relevant targeted ads is a constant struggle for the online ad industry. And consumers experience a similar tension, according to several surveys published in recent months. After a December 2012 survey of 2,000 customers in the US and UK, Accenture Interactive found that 86% of respondents […]
