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»digital ad spend

Magna: Digital Ad Spend Is Growing – Yet Slowing – In 2019 And Beyond

Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market. IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) of total global ad sales ($304... Continue reading »
by Allison Schiff // June 17th, 2019 //
»
Forrester: The Walled Gardens And Mobile Video Dominate The Future Of Digital Ad Spend

Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. As mobile adoption continues to surge, Forrester predicted, social ad spend will reach $40 billion by 2021, and... Continue reading »
by Kelly Liyakasa // November 30th, 2017 //
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Mobile Will Dominate New Advertising Dollars Through 2018

Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast from Publicis Groupe-owned ZenithOptimedia, released Monday. That’s an increase of $64 billion over the next three years. “Consumers are using their mobile devices to consume media in a place where they previously... Continue reading »
by Alison Weissbrot // March 21st, 2016 //
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Real Estate Agents And Brokers Scaling Back Digital Ad Spend

Has real estate advertising reached a digital saturation point? Borrell Associates, a research firm focusing on local advertising, says it has – at least for the agent and broker community. Digital ad spend among agents and brokers is projected to decline 2% – a $200 million drop – in 2015, according to a report the... Continue reading »
by Liz Rowley // February 11th, 2015 //
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