A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant that as a YouTube employee, Jennifer Quigley-Jones had to do a lot to help creators on the platform get noticed.
When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
What’s with the myriad of retail media networks?; YouTube offers creators millions to refuse deals with Netflix; and political advertisers get a free pass.
Holdcos get creative with M&A; striking a balance with influencer marketing; and social influencers are given marketing titles at brands.
Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ITV’s Media & Entertainment unit.
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […]
