Ad Agency Holdcos, But Minus The Ads; Creators In Brief
Holdcos get creative with M&A; striking a balance with influencer marketing; and social influencers are given marketing titles at brands.
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B2C is the new B2B; The Reddit vs. GEO Challenge
Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ITV’s Media & Entertainment unit.
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Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […]