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»CPA

NBCU Struts Like A Peacock After Upfronts Haul; The Volunteers Who Keep The Internet Humming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013.  Unsurprisingly, streaming media helped break the record. Of NBCU’s $7 billion in ad commitments, per a release, $1 billion is earmarked for its AVOD service Peacock… Continue reading »

by AdExchanger // July 1st, 2022 //
»
How Charlotte Tilbury Used AI To Deepen Its Data Pool

Despite what you may have heard, artificial intelligence (AI) is not a magic solution for every problem facing the ad industry. But AI can help advertisers optimize the performance of their campaigns. Luxury beauty brand Charlotte Tilbury, for example, recently tested a custom integration with Scibids, a company that specializes in AI-based marketing solutions for… Continue reading »

by Anthony Vargas // May 12th, 2022 //
»
Ignore No More: 3 Impending Privacy Changes You Need To Pay Attention To Right Now

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ines Henrich, VP of sales planning and media strategy at Aki Technologies, an Inmar Intelligence company. When it comes to privacy legislation, denial often comes before compliance. When GDPR went… Continue reading »

by AdExchanger Guest Columnist // April 12th, 2022 //
»
Game Apps Are Cutting Down On Install Fraud, But In-App Fraud Is Still A Big Problem

Gaming apps are getting better at beating install fraud. Just 3.8% of paid installs are fraudulent among gaming apps, according to research published by AppsFlyer on Tuesday, compared with 32% of non-organic installs for apps in other categories. Finance apps have the highest app install fraud rate at 48%, for example, followed by travel apps… Continue reading »

by Allison Schiff // July 29th, 2020 //
»
Trampoline Brand Springfree Uses CDP Tech To Lower Its CPA By Leaps And Bounds

Not everyone’s in the market for a trampoline. And with the rising cost of customer acquisition, it’s vital to get the jump on consumers who are serious about making what’s both a niche and pricey purchase. For that, you need unified data across channels, said Saugar Sainju, VP of growth marketing at Goba Sports Group,… Continue reading »

by Allison Schiff // January 20th, 2020 //
»
Madison Reed Enriches Its Data Strategy With A Focus On Lifetime Value

Cost per acquisition (CPA) on Facebook has increased over the last few years as news feed ad load nears saturation. That’s a big problem for advertisers like DTC hair care and coloring company Madison Reed, which spends a large portion of its budget on Facebook. The company is always on the hunt for ways to… Continue reading »

by Allison Schiff // August 19th, 2019 //
»
Facebook Rolls Out CPA Bidding For Hard Core Direct Marketers

Facebook is rolling out Cost Per Action (CPA) bidding through its Ads API, the first time it has departed from CPM- and CPC-based ad pricing. The move is yet another attempt by Facebook to capture the performance marketing spend (see also: FBX retargeting, offline data matching, App Install ads) that continues to be the main… Continue reading »

by Zach Rodgers // April 17th, 2013 //
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