Tubi is creating a dedicated kids section, Tubi Kids, on Oct. 21 – just weeks before Disney+ launches on Nov. 12. The ad-supported kids content will be COPPA-compliant, meaning that buyers won’t be able to do any kind of behavioral targeting for the ads. Programmatic bid requests will be stripped of any kind of behavioral […]
Does behavioral advertising actually bring in significantly more revenue for publishers than contextual advertising? That question, hotly debated by privacy advocates, academics, publishers and advertisers, was a central theme at the Federal Trade Commission’s day-long workshop about the Children’s Online Privacy Protection Act held Monday in Washington, DC. The workshop explored whether it’s time to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads […]
Kids are accustomed to lying about their age. Most don’t bother with getting their parents’ permission to use Facebook, Kik, Whisper, Snapchat, Instagram et al. And that makes the data resulting from their usage quite murky, said Jenny Mirken, CEO and founder of Jet.me, a chat app and social network developed with the preteen set […]
It’s not easy monetizing kids. Even the words “monetizing kids” are unfortunate. But the developers of kid-focused games still “need to eat,” said Yuri Shilin, owner of KidGames, an Israel-based game developer with a portfolio of dozens of apps for kids, with around 30 million downloads overall. “It’s for sure very hard to make money,” […]
Kids – they love apps, they’re highly engaged, they’ve got no money and you’re not allowed to collect their data. But targeting and mobile monetization aren’t an impossible dream for kid content developers and publishers, said Dylan Collins, CEO of SuperAwesome, a UK-based ad network specifically designed with COPPA compliance in mind. On Wednesday, the 2-year-old […]
Marvelkids.com and Sanrio, two companies that produce popular children’s characters such as the Hulk and Hello Kitty, have been accused of violating privacy laws by collecting personal information from children without giving notice or receiving parental consent. Several advertising companies may also be held liable for knowingly collecting personal information from children, as well. The […]
Relying on ads to monetize a kids’ mobile app comes with a minefield of rules and restrictions. Apple, for example, requires app developers to avoid any behavioral advertising, ask for parental permission for in-app purchases and include a privacy policy. Developers also must get parental consent before collecting personal information like phone numbers and email […]
The Federal Trade Commission has officially updated Children’s Online Privacy Protection Act (COPPA) with new restrictions that go into effect today. The changes include a ban on collecting location data from site owners and app developers with properties aimed at children. Since 2000, COPPA has required website operators whose sites are directed at users younger […]
