• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»cookiepocolypse

A Simple Question No One In Ad Tech Will Answer

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger's editorial team.  There’s a question in ad tech that’s been surprisingly difficult to get... Continue reading »
by Sarah Sluis // November 7th, 2019 //
»
Some Unsolicited Advice For Surviving The ‘Cookiepocolypse’

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Spande, chief revenue officer and publisher at Insider Inc. The “death of cookies” may be second only to “year of mobile” as ad industry prediction fails. Both forecasts felt tired after too many false... Continue reading »
by AdExchanger // October 11th, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative
  • Microsoft Enters The CDP Fray With Its Cloud Platform And Its Own Data
  • Nielsen To Cut 3,500 Jobs And Exit ‘Non-Core Businesses’
  • Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS?
  • GroupM And Havas Media Help Brands Push Spend To Minority-Owned Publishers
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved