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»cookiepocolypse

A Simple Question No One In Ad Tech Will Answer

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger’s editorial team.  There’s a question in ad tech that’s been surprisingly difficult to get… Continue reading »
by Sarah Sluis // November 7th, 2019 //
»
Some Unsolicited Advice For Surviving The ‘Cookiepocolypse’

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Spande, chief revenue officer and publisher at Insider Inc. The “death of cookies” may be second only to “year of mobile” as ad industry prediction fails. Both forecasts felt tired after too many false… Continue reading »
by AdExchanger // October 11th, 2019 //
»
 

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