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»consumer attitudes

Fraud And Data Ruptures Could Spark A Consumer Revolt

Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger's CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. As adland moves to clean up the supply chain and weed out fraud, the consumer perspective on data safety risks is becoming an afterthought. Fatemeh... Continue reading »
by Liz Rowley // May 15th, 2015 //
»
Does Joe Lunchpail Care 'What They Know'? A Roundup Of Surveys On Ad Tracking Sentiment

The balance between protecting consumers' privacy and reaching them with relevant targeted ads is a constant struggle for the online ad industry. And consumers experience a similar tension, according to several surveys published in recent months. After a December 2012 survey of 2,000 customers in the US and UK, Accenture Interactive found that 86% of respondents... Continue reading »
by Kimberly Maul // May 16th, 2013 //
»
 

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