comscore

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital GRPs for Brand Marketers Comscore and Microsoft announced today that they are “develop[ing] a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level.” […]

Josh Chasin is Chief Research Officer of Comscore, a marketing research company. AdExchanger.com: Of the three silos of metrics – audience measurement, campaign analysis tools and web analytics – in your opinion, which one is the toughest to grasp for the end client? JC: One the one hand, I think the most vexing thing for […]

As we said back in September, the online display advertising business is sorely in need of an analytics package showing that the exposure of online display ads to the consumer can be tied directly to the performance of other campaigns including search – organic or paid. We even postulated that ComScore might be in a […]