All Aboard On AppsFlyer; When TV Content Looks Like Commercials
Everyone’s investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to hop on the TV bandwagon.
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Brought To Account (Finally); Yahoo Considers An Ad Tech Exit
A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice. Plus, the Yahoo DSP business is potentially up for sale.