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»Chrysler

Programmatic Price Competition Grows For Auto Marketers

The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are able to target and optimize their digital advertising through data-driven programmatic, and the competition is heating up in that space. According to data released by DSP and DMP Turn, price… Continue reading »

by Kimberly Maul // June 2nd, 2015 //
»
Chrysler Exec: ‘Device Stitching At A Household Level Continues To Elude Us’

Marketing attribution and device fragmentation continue to prevent advertisers from further investing in mobile advertising, said MasterCard and Chrysler executives in a panel discussion at the Mobile Marketing Association’s New York Forum on Tuesday. Bob Arnold, digital strategy and media lead of North America at Google, moderated a discussion with Benjamin Jankowski, group head of… Continue reading »

by Judith Aquino // May 7th, 2014 //
»
 

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