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»Cadillac

Cadillac CMO Melissa Grady On Marketing Lessons Learned In Quarantine

Cadillac was teed up for an exciting 2020. The company has a fleet of new vehicles, including a new Sedan line and a new Escalade, which debuted in February as part of a campaign with the Oscars. A few weeks later and, well, you know the story. But Cadillac isn’t doom and gloom about its... Continue reading »
by James Hercher // June 29th, 2020 //
»
The Unexpected CMO

Cadillac’s Melissa Grady is living proof that the CMO role is changing. Grady rose through the ranks at several auto, insurance and tech brands before landing at Cadillac as head of performance. One year later she was CMO, advancing a cutting-edge data strategy. This week on AdExchanger Talks, she explains her rapid rise and Cadillac’s... Continue reading »
by Zach Rodgers // January 6th, 2020 //
»
Cadillac CMO: ‘Luxury Brands Sell Dreams, Not Products’

General Motors’ Cadillac might be a nostalgic brand, but it’s trying to become more relevant to the modern car buyer. The brand is facing an ongoing sales slump as buyers steer toward the German luxury automakers like BMW and Daimler’s Mercedes-Benz. “We will not out-German the Germans,” said Uwe Ellinghaus, Cadillac’s chief marketing officer who,... Continue reading »
by Kelly Liyakasa // October 26th, 2015 //
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