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»Brian Whipple

Accenture Interactive Acquires Droga5, Its Biggest Move Into Agency Territory Yet

Accenture Interactive, the agency division of the global management consulting firm, said Wednesday it will acquire independent creative agency Droga5. Terms of the deal were not disclosed, though Accenture Interactive claims Droga5 is its largest agency acquisition to date. The acquisition is subject to customary closing conditions, Accenture Interactive said in a press release. Droga5,... Continue reading »
by Alison Weissbrot // April 3rd, 2019 //
»
Accenture Interactive’s Brian Whipple: To Survive, Agencies Must Leave The Founder’s Culture Behind

As holding companies slump, Accenture Interactive grows. The digital experience agency, a subsidiary of the consulting firm Accenture, grew 35% in 2017 to hit $6.5 billion in revenue, making it the biggest digital agency in the world. It’s acquired 20 digital and design agencies since its launch in 2009 to build up its offering. As... Continue reading »
by Alison Weissbrot // May 9th, 2018 //
»
Accenture Interactive Is Taking Over The World, But It Won’t Be The Next Holding Company

Accenture Interactive, a subsidiary of the management consultancy Accenture, is the world’s largest digital agency by revenue. The digital network has 18,000 employees in 40 offices around the globe. It brought in $4.4 billion last year, roughly 13% of its parent company’s total revenue. With projected revenue at $6 billion for 2017, Accenture Interactive ranks... Continue reading »
by Alison Weissbrot // July 5th, 2017 //
»

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