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»brand tie-in

Netflix Keeps Agencies At Arm’s Length On Its Brand Tie-In Deals

Coke, Chevrolet, Casio, Burger King, Reebok, Adidas, Old Navy. Netflix content including “Stranger Things,” “GLOW,” “El Camino” and the animated Christmas film “Klaus” are increasingly fertile ground for in-show product placements and brand tie-ins. Originals serve as the inspiration for new consumer products. But most of those deals are struck directly between Netflix and the... Continue reading »
by Allison Schiff // December 9th, 2019 //
»
Netflix Brand Tie-Ins Raise Eyebrows; Political Season To Drive Up Social Ad Prices

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn't sell ads, is still figuring out how to weave brands into and around its shows and how much it's willing to... Continue reading »
by AdExchanger // August 29th, 2019 //
»

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