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»app mediation

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Unity Is Set To Acquire IronSource For $4.4 Billion

Unity will merge with ironSource in an all-stock transaction that values the latter at $4.4 billion. If you perform a Control-F search for the word “synergy” (and “synergies”) on a transcript of the investor call announcing the merger on Wednesday morning, you’ll get 21 hits. “Synergy” is a buzzword, but it describes the rationale behind… Continue reading »
by Allison Schiff // July 13th, 2022 //
»
AppLovin is in the process of fully integrating MAX and MoPub, which AppLovin bought from Twitter in October for around $1 billion.
AppLovin Lays Out Its Post-MoPub Acquisition Plans

App monetization platform AppLovin has all the first-party data it needs, according to CEO Adam Foroughi. Machine learning does the rest. Roughly a year ago, AppLovin launched a proprietary machine learning recommendation engine called Axon that uses predictive algorithms to target apps to the users most likely to download them. “The games business may grow,… Continue reading »
by Allison Schiff // February 17th, 2022 //
»
Kunal Nagpal, SVP and GM, publisher platform & exchange, InMobi
As Mediation Evolves, App Developers Are At A Crossroads

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kunal Nagpal, SVP and GM, publisher platform and exchange, at InMobi. The middle of the mediation market is disappearing quickly, leaving mobile app developers with tough decisions to make.   Mediation requires technological expertise, scale,… Continue reading »
by AdExchanger Guest Columnist // December 15th, 2021 //
»
Freestar Acquires Chocolate’s App Mediation Tech And Expands Into The App World

Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company… Continue reading »
by Sarah Sluis // July 28th, 2020 //
»
 

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