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»Android Instant Apps

AppOnboard Enables Try-Before-You-Buy Demos For The Google Play Store

App demo and analytics platform AppOnboard is angling to help users avoid downloader’s remorse. On Thursday, the company released a product called app store demos that lets people try an app directly within the Google Play store without having to install it first. Apple doesn’t enable equivalent functionality within the App Store, at least for... Continue reading »
by Allison Schiff // August 30th, 2018 //
»
With Android Instant Apps, Google Is Quietly Transforming The Entire App Ecosystem

The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps without having to install them – changes the math on that equation. Google trotted out its new app regime at its I/O developers conference on Wednesday amongst other flashier fare – everything from... Continue reading »
by Allison Schiff // May 20th, 2016 //
»

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