Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.
Tagged in:
- accompanying content video ads
- Aditude
- Andrew Fowler
- Connatix
- Eric Hochberger
- EX.CO
- Google AdX
- Hillary Slattery
- IAB Tech Lab
- in-stream video
- interstitial video ads
- Luca Bozzo
- Mediavine
- no content/standalone video ads
- online video
- openRTB
- outstream video
- Prebid Video Taskforce
- Primis
- video.plcmt
- youtube