Comparison shopping service Shopzilla has unveiled a business unit called Aisle A that will focus on display ad sales and retargeting. Shopzilla, which has been around since the practical dawn of the consumer internet in 1996, says it now has the capabilities to better leverage purchase intent data aroundwide range of retail products to create a […]
Since last fall, Google has shown a more aggressive stance in challenging Amazon’s dominance in e-commerce, particularly as Facebook has also been making its own significant maneuvers in the space. Google’s $125 million acquisition of Channel Intelligence, one of its four Google Shopping launch partners, is designed in part to develop more in-house capabilities to […]
The three days following Thanksgiving delivered a strong beginning to the online Christmas shopping season, several reports suggest. While sales figures will have to wait for Cyber Monday (Nov 26), Monday (Dec 3) and Green Monday (Dec 10) – the 3 heaviest online shopping days for 2011, according to Jefferies analyst Brian Pitz – all […]
Google is poised to shake up e-commerce to an even greater degree as the company merges its paid Product Listing Ads and its “free” shopping-related results into a single paid format. The process started in the U.S. two months ago and is expected to be completed by the beginning of October, with Asia and Europe […]
E-commerce has become much more mainstream in the last two years. And yet, no one company, except for Amazon or perhaps Apple, appears to be notably dominant. Earlier this week, WPP’s GroupM Next released a survey of 1,000 users that showed 45 percent of customers shopping in-store at brick and mortar locations will walk out […]
On its earnings call last month, eBay said its mobile transactions will double this year, to $10 billion – a big number that includes mobile commerce spending for both eBay and PayPal during 2012. “The share of mobile transactions as a percent of our total is growing dramatically,” CFO Robert Swan told analysts. Given this […]
Boring? Maybe, but email remains a powerful channel for online retailers. As a means to reactivate latent customers and shopping cart abandoners, it’s hard to argue display, affiliate, or even search is more effective. But the bar is getting higher in the space, thanks in part to Amazon’s email retargeting platform. Enter Listrak, whose Lifecycle […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ’s Jessica Vascellaro that “it was the right time to ‘move on in my career’ and that he looks forward to ‘taking some time off and working with […]
