• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Alan Yan

AdChina Has 100% Unfettered Access To Alibaba’s ‘Unparalleled’ User Data

While the majority of Alibaba’s revenue comes from advertising, most is direct-response or performance-based. Now the Chinese ecom juggernaut has its eye on brand dollars and is looking to digital ad company AdChina to get the ball rolling. Alibaba announced Wednesday that it’s claimed a majority stake in the company. Brands are part of AdChina’s DNA,... Continue reading »
by Allison Schiff // January 15th, 2015 //
»
AdChina's Yan Discusses Shifts In China's Programmatic Market

A growing number of ad exchanges, trading desks, DSPs and agencies are emerging to occupy the Chinese programmatic market. AdChina, an advertising-technology company for both the supply and demand side, has been around since 2007 and its CEO, Alan Yan, has seen how the Chinese marketplace has evolved in recent years. "Our original goal, when... Continue reading »
by Kimberly Maul // December 18th, 2013 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • A Simple Question No One In Ad Tech Will Answer
  • CCPA Compliance Tips: Map Your Data, Do Your Due Diligence And Try To Stay ‘Below The Radar’
  • How Publishers Can Fight The Identity Crisis
  • Why CTV Is The Trade Desk’s Biggest Focus Of 2020
  • Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved