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»Africa

Opera Mediaworks Snags African Mobile Ad Network AdVine For An Undisclosed Sum

Sub-Saharan Africa is a mobile market on the verge, and Opera Mediaworks is looking to take advantage. The global mobile ad platform acquired South African mobile ad network AdVine in an effort to expand its footprint into Africa, a region now home to more than 600 million mobile phone subscriptions. Ericsson predicts that number will push… Continue reading »
by Allison Schiff // December 2nd, 2014 //
»
How E-Commerce Incubator Rocket Internet Ramped Up On Facebook Exchange

Berlin-based Rocket Internet incubates e-commerce startups in markets outside the US, running them first as closely held businesses and then encouraging greater autonomy of operations and marketing in advance of a potential sale. As such the company is a big proponent of retargeting and was an early adopter of Facebook’s ad exchange. The company leaped… Continue reading »
by Zach Rodgers // March 18th, 2013 //
»
 

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