AEO

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

IAB offers new guidelines as to how brands and publishers should be tracking their AI search analytics. But don’t call it a framework – they have enough of those.

Google has to hand over some of its AI features to competitors; when LLMs will (or won’t) be critical; and publishers are productizing GEO offerings.

Brands can’t just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ITV’s Media & Entertainment unit.

There’s a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to natural coloring.

Could Epic’s rough patch mean ads in Fortnite?; TV’s shot to end the reign of direct insertion orders; and publishers learn how to game AI search summaries.

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

AirOps’ new Page360 platform helps brands update their content to better perform across traditional search, AI search and online forums.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.