AEO

Could Epic’s rough patch mean ads in Fortnite?; TV’s shot to end the reign of direct insertion orders; and publishers learn how to game AI search summaries.

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

AirOps’ new Page360 platform helps brands update their content to better perform across traditional search, AI search and online forums.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.