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»Adverty

Why Rovio Is Testing Whether Virtual And Augmented Reality Ads Are For Real

Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing early signs of life. The Finnish mobile games developer Rovio, of “Angry Birds” fame, focuses on performance marketing to drive app downloads, but the company is running pilot campaigns with the AR/VR programmatic tech vendor... Continue reading »

by James Hercher // April 18th, 2018 //
»
 

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