John Mellor is VP of strategy and business development for Adobe‘s Digital Marketing Business. He discussed yesterday’s acquisition of media buying services and platform company Efficient Frontier by Adobe (read the release) and its implications. AdExchanger.com: What would you say Adobe was looking for? And then we can get into why the Efficient Frontier offers… […]
Brad Rencher is SVP and GM, Omniture Business Unit, Adobe. On Tuesday, he discussed his company’s acquisition of Auditude, data-driven marketing, and the Adobe strategy ahead. Click below or scoll for more: Why Buy Auditude? Other Acquisition Possibilities On Merging The Creative Of Adobe, Data Of Omniture Ad Networks And Exchanges AdExchanger.com: What were some […]
Yesterday, Adobe announced that acquisition of video monetization platform Auditude as Adobe said in a release that it was looking to provide an “end-to-end video offering (…) with the goal of helping customers build long-term businesses through the delivery of quality video content and superior viewing experience across all IP-enabled devices.” No terms were announced […]
Adobe recently announced its enterprise content management system, known as Adobe Digital Enterprise Platform (ADEP), which offers a series of integrated solutions (Customer Experience Solutions) across digital channels. Read the release. Loni Kao, Group Manager of Solution Marketing, Digital Enterprise, Adobe, discussed the announcement and its implications. AdExchanger.com: Do you see a fit between the […]
Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: “What does the Adobe […]
Today, Adobe announced that it has acquired data management solutions provider, Demdex. Financials were not disclosed. Read the release. In a conversation with AdExchanger.com, Adobe Omniture’s vp of marketing, John Mellor, offered insights on the transaction and where Adobe’s Omniture unit plans to go with Demdex as it joins the Company’s Online Marketing Suite. Demdex […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis Announces Its DSP In an article in New Media Age, agency holding company, Aegis, announced that it’s entering the agency demand-side platform/trading desk fray and its DSP will be ready in a “few months.” Carat MD Rob Horler tells NMA, “We’re building it […]
