Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Acquires TripleLift Stop me if you heard this one: Vista Equity Partners has acquired a majority stake in an ad tech firm. This time, it’s TripleLift. Read the release. Ronan Shields of Adweek claims Vista invested $1.4 billion, and the deal is expected […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of email-based identifiers is nigh. But are these cookie replacements actually as transparent about consent as promised? Digiday’s Kate Kaye says mebbe not. “Because many identity technologies, including Unified ID 2.0, use email addresses and other […]
NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an NBCU identifier that brings together first-party data across its entertainment brands — including its parks and resorts businesses. At its ONE21 event on Monday, NBCU mapped out its plan to bolster One Platform — launched […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In It Together? Ad tech companies, publishers and advertisers are hedging their bets in the quest for a new set of audience identifiers. Many plan to support multiple identifiers and targeting methods, including Google’s cohort-based approach. As PubMatic CEO Rajeev Goel tells Digiday’s Seb […]
Big news week from three heavy hitters. On Wednesday, Google sent shockwaves through the industry with its declaration that it wouldn’t use cross-site browsing data to sell ads, and that it really disapproved of the industry’s attempts to develop email-based identifiers as a substitute for third-party cookies. Arguably, this is a development the world should […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Parley For Parler The social media app Parler is offline after Amazon kicked it off its servers, reports Business Insider. For those blissfully unaware, Parler’s calling card is its claim that unlike other social media networks, it permits all types of speech. So […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. PubMatic raised $118 million in its public offering on Wednesday, significantly more than the $75 million it hoped to rake in in its November S1 filing. After a long period of investor disdain, are the good vibes back […]
