Following a previous Snapchat campaign aimed at campus students from last year, Goldman Sachs is doubling down with a broad investment across the messaging service’s Discover and Live Story channels. Major financial players like American Express, Visa, MasterCard, Bank of America and JP Morgan have also been early adopters to Snapchat advertising. Goldman’s ad buy, which […]
The telco industry’s obsession with ad tech shows no sign of slowing down and Verizon’s corporate venture arm is the latest accelerant. Verizon Ventures has invested $5.5 million in Qualia, a company focused on mining intent data, and which recently merged with cross-device tool BlueCava. The Series B round included support from S3 Ventures. It’s […]
If MediaMath co-President Mike Lamb has his druthers, the convergence of ad tech and marketing tech – the industry’s current inescapable narrative – will manifest in two ways. The first is beginning to happen: a set of integrations that advertisers or their agencies can use to clip together their paid media platform to their marketing […]
Programmatic ad tech companies aren’t properly estimating their total addressable market, said BMO Capital Markets equity research analyst Dan Salmon. Salmon presented a report Thursday at Programmatic I/O in San Francisco that pointed to two areas where these estimates tend to get thrown off. First, most ad tech vendors don’t factor in take rates – the […]
Boom and pop. One is the sound of VC money pouring into the ad tech industry. The other is the sound a bubble makes when it bursts. Ad tech has been notorious for heavyweight funding rounds and even larger, some might say bloated, valuations. And companies that were flying high before they went public – Rocket […]
M&A activity in marketing services and tech declined in Q1 2015, compared to the same period last year, in volume and value. Investment bank Jordan, Edmiston Group Inc. (JEGI), which released its Q1 2015 M&A Overview on Thursday, noted 128 deals in Q1 2015, compared to 154 in Q1 2014 (a 17% decline). Value of […]
Video platform M&A exploded in 2014, particularly in the second half of the year, according to data from Coady Diemar Partners. A report from the boutique investment banking firm highlights substantial growth in the ad tech sector, led by demand for technology assisting in the convergence of TV and digital video. Four of the top 11 […]
As programmatic buying continues to grow internationally, one region is catching companies’ eyes: Asia Pacific. But online advertising technology in countries like China is a completely different beast than what many Western ad tech companies are used to. Many players in the ad tech space in China, including the major publishers, are international companies looking […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Sobel, senior director of account management and platform solutions at PubMatic. There are very few industry conversations I’ve had over the past year that perplex me more than the […]
Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on “When Is A Startup No Longer A Startup?” From his agency perch, Katelman opted for defining the startup. The “startup” company became famous in the late nineties during the dot.com boom/bust, and even though those days are long behind […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Ad tech is a fascinating and constantly evolving space. We’ve seen several ‘waves’ of evolution in ad tech over the years, and I believe […]
Another year of the Inc 500/5000 list brings more insight into ad tech revenues. (See last year’s AdExchanger Inc. 500 review.) Though the numbers are not audited, the companies involved had to spill the beans and say how much money they made in 2011 and years prior. Let’s review the results…
