Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com’s ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited about the transition of our ad network to Adknowledge. This move will allow SocialMedia.com to focus solely on its core business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of the year on gross […]
This is a response to AdExchanger.com’s recent survey, “Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges.” Publicis’ VivaKi Nerve Center – Kurt Unkel, SVP Being the slacker who didn’t turn in his homework on time on this one has afforded me the opportunity to read the many excellent perspectives […]
Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday’s announcement regarding Right Media’s new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]
Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publisher networks, due to the fact that more and more publisher relationships will […]
“the executioner” opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose – I like to think of it as more of a broken water main. There is so […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, “Automotive, I still think we’ll see this gap in performance between print and online with continued decline in print, but some […]
“Ad Agents” is a new column written by the agency-side of the digital media community. Greg Hills is platform analyst of media trading agency, Varick Media Management. Digital media has caused huge shifts in the advertising industry, including the rise of the Digital-Driven Media Agency — media shops that have identified digital media as the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing “dramatic” initial results in its real-time bidding integrations with PubMatic and AdMeld. The company says that it’s seeing conversion rates more than double the rates seen with non-Real-Time Bidding […]
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Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insights – not just looking over an ad network plan and reporting the […]
You would think that the digital advertising industry has found religion given all the talk about the legendary “Holy Grail” these days. Enormous change is occurring all at once creating opportunity across the board for publishers, advertisers, ad tech companies, data providers and even the occasional blogger. As a result, the quest is “in-process” as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Hires – Shows TerminalOne Screenshots MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony Katsur, as “General Manager, Platform.” Also, more news from MediaMath as the company sent AdExchanger.com exclusive screenshots of the new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Google Ad Agency Oh boy… it’s the first of many stories like these. Company X goes to Google which supplies services just like any integrated agency. The Wall Street Journal’s Jessica Vascellaro covers the transformation of the search giant writing, “Several big advertisers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange – If you’re advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through […]
Matt Spiegel is CEO of OMG Digital, the digital media buying division of Omnicom Group. Certainly, the new Google DoubleClick Ad Exchange will have big impact because it’s the first sizable pool of inventory which has real-time bidding – this is what we’ve been waiting for. Being able to buy using real-time bidding is important […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. In 2006, Greg Stuart, Interactive Advertising Bureau CEO, estimated that advertisers’ waste, that is, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to “continue pursuing acquisitions and global expansion.” Leading in this round was GE/NBCU’s Peacock Equity Fund which invested $6 million investment with existing investors Clearstone Venture Partners and Mayfield […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency On Exchanges On ClickZ, Hill Holiday SVP, Director of Digital Media, Adam Cahill looks at the ad exchange space and says its time for more transparency so that buyers can see what website they’re getting. To date, many large publishers fear that unmasking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ad:tech Chicago Cranks Up In Chicago, today and tomorrow, ad:tech Chicago takes place at historic Navy Pier. A jam-packed agenda includes opening keynote speaker Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer at Publicis Groupe Media as well as many other representatives from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB at Yahoo!’s RightMedia Right Media’s Senior Manager of Professional Services, Pedro Ponce de Leon, announced on Thursday from the Right Media blog, that the Yahoo! exchange has real-time bidding and that “using Right Media’s predictive algorithms is the best path to take, as […]
Agencies took to the stage to tell their side of the online advertising story during yesterday’s OMMA Publish conference in New York City. Moderated by Break Media’s Andrew Budkofsky, the panelists included Jonathan Chin from MediaVest, Erin Matts from OMD, Kristine Munsen from Universal McCann, Donnie Williams at Horizon Media and Havas Digital’s Ed Montes. […]
Yes, it’s that time again. More ad exchange-related news! Kevin Lee sings the praises of search retargeting on ClickZ and encourages everyone to take advantage of Yahoo!’s offering. We could not agree more that this type of retargeting hold great promise as a killer behavioral targeting solution – especially if Google can unleash its enormous […]
The digital “torch” is ablaze, yet it remains unclaimed. Will it be you or your company that grabs it? If you’re willing to champion the idea that opportunity for brands has arrived in the digital space, grab the torch now and run. Whether the ultimate winners end up being agencies, ad networks or a hybrid […]
In a memorable clip from 1977 film classic Annie Hall, a young Jeff Goldblum says his one and only line into the phone, “Hello? I lost my mantra.” Transporting ahead Star Trek-style to 2009, publishers struggle with their mantra saying, “Hello? I lost my CPMs.” Demand-side voice, Rob Griffin of Media Contacts – makers of […]
Kurt Unkel is Senior Vice President of Publicis’ VivaKi Nerve Center. AdExchanger.com: What differentiates VivaKi Nerve Center from other trading platforms in the marketplace? KU: To be clear, the VivaKi Nerve Center isn’t just a trading platform. The VNC is group of digital and R&D experts committed to building pathways between clients and their most […]
Barry Lowenthal is President of kirshenbaum bond + partners‘ The Media Kitchen. AdExchanger.com: Why will measuring effectiveness as well as understanding how to monetize “earned” or social media be a key for advertising in the future? BL: Measuring effectiveness of social media is critical, if simply because money flows to the most measurable media. It’s […]
Nathaniel Turner is Co-Founder, President & COO of Invite Media. AdExchanger.com: What is Invite Media and how did it begin? NT: Invite has built what we call a “universal buying platform,” Bid Manager. In one sentence, Bid Manager allows an agency, ad network or media buyer to automatically buy and manage display media across multiple […]
