Consumers aren’t as worried about privacy issues and have started to embrace companies targeting them with ads and offers when those messages are relevant, according to Accenture Interactive. In fact, consumers now turn to mobile and personalized targeted offers and marketing elements while shopping and researching purchases. After surveying 2,000 customers in the U.S. and […]
Baiju Shah is Partner & Managing Director, Digital Media at Accenture Interactive. Shah recently discussed his company, and the data-driven ecosystem and how it’s impacting the marketer with AdExchanger. AdExchanger: There’s a lot of talk in this space about building a “marketing stack” or “end-to-end solution.” Is Accenture the agency that’s going to take care […]
Glen Hartman is an Accenture Partner and serves as Global Managing Director, Digital Consulting for Accenture Interactive. Click below or scroll for more: Accenture View On Ads And Marketing Will Accenture Replace Agencies The Competitive Set DSPs and Ad Networks Thoughts On Acquisitions The Year Ahead AdExchanger.com: What’s Accenture’s view on the opportunities for the […]
Murthy Nukala is CEO of Adchemy, an online advertising technology company specializing in search engine marketing tools for advertisers. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Nukala to discuss his company, his views on the space, and the state of Adchemy today. AdExchanger.com: What would you […]
