Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3
Amazon has third parties selling some of its ad inventory; Scope3 selling Adloox to Peer39 suggests sustainability is out; and “fabric” is the new AI-related buzzword for ad tech.
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OPINION: Data-Driven ThinkingFrom Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here
The programmatic intelligence layer is owned by the same parties that are extracting margin from it. That structure is now being dismantled by an AI-underpinned protocol that moves the intelligence layer into the open.