Twitter’s Tailored Audiences just got a little more more tailored. Advertisers can now augment their customer data using mobile advertising IDs and mobile phone numbers as a way to reach existing customers and increase audience size. In essence, the move is an extension of Twitter’s Tailored Audiences for CRM retargeting, which allows advertisers to use […]
Pinterest is one of those up-and-comers in the world of social advertising. The image-based social network doesn’t divulge audience numbers, but comScore pegs it at around 60 million monthly active users (MAUs). Of course, that’s not quite the volume of Twitter’s 271 million MAUs or Facebook’s 1.3 billion, but it’s still nothing to sneeze at, especially as […]
Social media management company Sprinklr has acquired Facebook and Twitter ads platform TBG Digital in a deal estimated under $50 million, the companies revealed Thursday. Sprinklr’s been busy on the acquisitions front. In February, it snapped up Razorfish cofounder Jeff Dachis’s social media marketing and services firm Dachis Group. London-based TBG Digital was founded as TBG London […]
Professional social networking platform LinkedIn on Thursday posted Q2 revenue of $534 million, a 47% YoY increase from $364 million. Marketing Solutions revenue, now 20% of LinkedIn’s total business, was $101 million for the second quarter, a 44% uptick from last year. Talent Solutions and Premium Subscriptions account for 60% and 20% of revenue, respectively. LinkedIn […]
The proliferation of customer relationship management (CRM) platforms and marketing automation platforms has allowed business-to-business (B2B) marketers to focus higher up the sales funnel and seek out vendors to automate lead gathering. At the same time, the growth of social media has provided a wealth of data on potential customers. It’s led some marketers to […]
The cost of Facebook ads is on the rise – but advertisers don’t seem to mind because they’re seeing results. At least for now. According to the most recent Q2 benchmark report from Facebook ad partner Nanigans, the click-through rate (CTR) on Facebook ads was up 146% year over year and rose 47% from the first quarter. Spend […]
Facebook’s purchase of video supply-side platform (SSP) LiveRail for $500 million underpins its deeper foray into video advertising and positions the social network as a major force in premium publisher monetization. While some experts argue the purchase is a direct response to Google’s recent launch of its programmatic video marketplace Google Partner Select, the sum […]
Three months after launching a pilot program for mobile app install ads, Twitter has made the offering available to all advertisers. The format is a bid to capture surging app promotion budgets that have been a boon to Facebook, Pandora and dozens of mobile-specific ad networks and demand-side platforms (DSPs) over the past two years. Ride-sharing service Lyft, EA […]
Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy because any sponsored post, automatically blending into the site design, can hitch a ride on the native bandwagon. But while Facebook and Twitter are the current hotbeds of social advertising, […]
Twitter has seemingly renewed its commitment to the second screen, revealing plans Thursday to acquire live video clipping and distribution platform SnappyTV. “Our goal is to help publishers quickly share great moments from events so people can experience those moments as they happen,” wrote Baljeet Singh, a director of product management at Twitter, in a […]
