Publishers

Claiming an “average 20% revenue lift for adopted recommendations”, Google’s DoubleClick Ad Exchange announced this week that it was allowing its ad exchange publishers to set price floors as well as the ability to take advantage of new CPM pricing recommendations. Read the blog post. DoubleClick Ad Exchange’s product management director, Scott Spencer, answered questions […]

Aol and VivaKi announced a new partnership which will look to unearth new formats for online video advertising and will be part of VivaKi’s “The Pool” initiative. Read the release. Erin Clift, SVP of Branded Experiences at Aol, discussed the deal as well as her own role that addresses both marketer and agency constituencies. AdExchanger.com: […]

Today, PubMatic announced that Kirk McDonald (LinkedIn), who was President, Digital of Time Inc, has joined the company as its President. Read the release. McDonald discussed his new role and the larger publisher landscape with AdExchanger.com. AdExchanger.com:  Why is PubMatic the right next step for you? KM: Here’s the truth. I believe that the industry […]

The highly-anticipated announcement by Yahoo! this morning has come and gone – there’s still no official word on the Aol, Yahoo! and Microsoft agreement to sell each other’s data-driven, non-guaranteed inventory through still-undisclosed methods. But, Yahoo! did announce that it’s going to go beyond its current, video news distribution deal with ABC News and leverage […]

We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Jay Wright, Yield Management Group Leader at Cars.com, provides his ideas. “The barriers from a premium publisher perspective are not really technological constraints.  Naturally, sales channel conflict is a huge […]

We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Benjamin Kneen, Interactive Media Manager at WebMD, provides his ideas. “Plenty! The first thing that comes to mind though is a robust toolset to manage data leakage. Cookies are lifeblood […]

We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Vivek Shah, CEO of Ziff Davis, provides his ideas. “Publishers need to recognize that their audience data, when properly protected, mined and applied, can translate into a meaningful business. First, […]

Buy-side ad technology firms have been well-financed by the venture capital industry while the sell-side has been less so. AdExchanger.com wondered what opportunities remain for solutions providers looking to serve the premium publisher. We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, […]

Anthony Katsur, whose experience ranges from VP of Engineering at DoubleClick to his most recent role at demand-side platform MediaMath where he spent two years as the company’s General Manager. Today, Katsur is announcing that he’s joining publisher optimization firm Maxifier where he will become the company’s COO. In an interview with AdExchanger.com, Katsur indicated […]

Gannett announced last week it would expand their local advertising partnership with Yahoo! to all 19 of Gannett’s broadcasting division markets by February 2012. Read the release. Anthony Diaz, VP of Sales and Strategy for Gannett Broadcasting, discussed the announcement and Gannett’s local, digital ad strategy with AdExchanger.com. AdExchanger.com: What are some of the keys […]

Following up on a conversation with AdExchanger.com last year, Sarah Baehr, svp, director of digital publishing solutions at MediaVest, discussed how digital is continuing to transform the magazine publisher. AdExchanger.com: In the past year, what has been a key, emerging, digital trend with publishers? SB: The release of the tablet. In any article about tablets, […]

Today, as part of its Universal Audience Platform (UAP), NBC Universal announced the launch of its private exchange for digital, display media. From the release: “Powered by technology from Admeld, the UAP’s private exchange enables NBC Universal to monetize their ad inventory in a controlled, Real Time Bidding (RTB) environment.” Read the release. Peter Naylor […]

Yahoo! reported its Q2 2011 earnings today and said that revenue after traffic acquisition costs (revenue ex-TAC) was $1.07 billion – a 5% decrease from 2010’s Q2.  Also, “Income from operations increased 9 percent to $191 million in the second quarter of 2011, compared to $175 million in the second quarter of 2010.”  Read the […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their […]

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Andrew Pancer, Chief Operating Officer of Media6Degrees, a social targeting, advertising company. He recently answered the […]

Jeremy Steinberg is VP, Digital Sales & Business Development, FOX News Network. He recently discussed his views on the digital advertising around audience-based buying and display advertising. Click below or scroll down for more: How Is Innovation In Ads Affecting Fox News? New Audience-Focused Display Products On Brand Or D.R. For New Products The Rate […]

Yesterday, PubMatic announced that it had acquired publisher yield optimizer Revinet, According to the release, PubMatic will a new office in Boston, 15 new employees, and a set of publishers in the news vertical “including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more.” Read the release. PubMatic CEO Rajeev Goel […]

CEO Richard Jalichandra recently discussed his digital publisher strategy for Technorati with AdExchanger.com. The company announced the launch of its Technorati Media Exchange on the AppNexus platform in April. Read the release. Click below or scroll down for more: Triggers For Integrated Stack Sales Strategy The Stack Discovery Process Agency Trading Desks Guaranteed, Display Ad […]

Alicia Navarro is CEO of Skimlinks, an affiliate links ad network. AdExchanger.com: Where did the name and idea come from? AN: When I originally started the company, it was completely different. ‘Skimbit’ was a social decision-making app, named because it ‘skimmed the best bits’ from sites you liked. We eventually built our own monetization technology […]

Josh Resnik is VP/GM of Gannett Digital Network, a group of Gannett owned-and-operated websites. He discussed his network of site’s recent redesign and its impact on digital advertising strategy with AdExchanger.com. AdExchanger.com: Why move towards the OPA ad units, the bigger ad units? Are there any pitfalls to that strategy that you need to look […]

Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local markets. AdExchanger.com: What has surprised you about QuadrantONE and its business model since you joined the company as head […]

Forbes Media announced last week Forbes FMX – “a ‘Brand Side Platform’ that provides marketers a premium digital environment across the Web for reaching affluent consumers and business decision-makers at scale.” Read the release. Matt Barash, VP & Advertising Director of Forbes FMX, spoke to AdExchanger.com about the launch of his company’s new platform. AdExchanger.com: […]

Vivek Shah, CEO of Ziff-Davis, a publishing company focused on the technology and game markets, recently spoke to AdExchanger.com about his company and what he’s seeing from the publisher perspective. AdExchanger.com: If you had to pick one key, yet little understood, way that media is changing today, what would it be? VS: I believe that […]

Jay Wright is Yield Management Group Leader at Cars.com. Wright recently discussed his views on today’s yield optimization opportunity for publishers with AdExchanger.com. AdExchanger.com: Please discuss your responsibilities. And, what does the yield management team look like at Cars.com? JW: My team is responsible for inventory forecasting, rate card design, pricing management and revenue analysis. […]

Whoa, who are these people? Big brand publishers are increasingly talking with both knowledge and foresight on the date-driven digital ad space -and they’re putting strategies in place to drive take advantage of the auction model for their inventory. At yesterday’s well-attended, AdMeld Partner Forum in New York City, the featured publisher panel was led […]

Today, OpenX formally announced OpenX Enterprise, a new publisher ad server which it says optimizes “all ad revenue channels in one place. This includes inventory sold through a direct sales force as well as inventory sold indirectly through the rapidly increasing number of demand sources such as ad networks and Demand Side Platforms (DSPs).” Read […]

As Aol announced yesterday its intention to buy Huffington Post, the sell-side platform world was all ears. Here comes Aol CEO Tim Armstrong crafting a content generation strategy that goes beyond the content farm, but includes real brands that leverage the community. The community is critical since it helps generate content for the brands. No […]

Jonathan Mendez, founder of Yieldbot, a publisher-side analytics and targeting platform, discussed his company’s new funding and next steps. AdExchanger.com: Who invested, how much – and what were you looking for with investors beyond the money? JM: We did a $1.2M Seed round from an amazing team of investors. RRE & Betaworks lead the round. […]

Traffic and content optimization company Perfect Market announced that it has raised an additional $9 million in funding led by Comcast Interactive Capital. CEO Julie Schoenfeld said in the release, “The substantial support we’ve received from investors to date affirms Perfect Market’s mission as we satisfy a gap in finding new monetization opportunities for leading […]

Andrew Nibley was recently appointed CEO of Yieldex. From last week’s release, “Prior to joining Yieldex, Nibley was Chairman and CEO of WPP’s advertising and digital marketing agency Marsteller. He has also served as CEO at several digital media companies owned by media giants Vivendi, Bertelsmann and Reuters, including co-founding Reuters New Media.” Read more. […]