Home Podcast Podcast: Too Much Power
Podcast

Podcast: Too Much Power

By

SHARE:

Facebook, Google and Amazon all possess near monopolies in their respective markets. Is there anything wrong with that?

The presiding view has been that monopolies don’t matter as long as the consumer is better off, according to Rishad Tobaccowala, chief growth officer at Publicis Groupe. “All of us get these platforms for free,” he says on this week’s episode of “AdExchanger Talks.” But that view is changing.

“The new view is that it’s not really free.”

There’s the cost of privacy and personal data, as well as a toll on society that’s still not well understood. And then there’s the cost to the advertisers that underwrite the platforms’ businesses.

“The reality of it is when marketers have almost no choices, even though consumers have choices, in effect there’s been a competitive breakdown,” Tobaccowala says. “These companies are very good companies with good people. But the benefits and size and wealth generated by these companies basically meant that nobody questioned them. Some of them see the criticism as something that is either unfair but is really a PR problem.”

Also in this episode, Tobaccowala considers the breakdown in trust between clients and their supply chain partners, and the path forward.

iSpot.tv

The Big Story is Sponsored by iSpot.tv

Tagged in:

Must Read

Publishers

How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

CTV

Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content

The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.

Marketers

I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Commerce

Criteo Says It's Bullish On The Future, But The Market’s All Bears

Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.

Commerce

Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness

What people need is an independent agent that peers across retailer and is entirely focused on ecommerce services. At least that’s the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday.

Programmatic

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

Popular

  1. Marketers

    I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

    It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

  2. Two hands reaching up for a basketball in a crowded stadium
    CTV

    How To Dominate March Madness With Show-Level Data

    At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk.

  3. Marketers

    Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

    Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.

  4. Mobile

    AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions

    AppLovin’s profits and revenue are skyrocketing—but investors aren’t buying the story, sending shares tumbling 20%.

  5. Cartoon hand holding a smart TV remote with their thumb pressed on the middle button of the remote, pointing it presumably at an unpictured TV device
    CTV

    TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026

    “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to the top leaders influencing the video advertising landscape.