Platforms

Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.

While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”

Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.

Meta’s Q3 earnings saw increased growth in its ad business and continued the conversation on superintelligence.

Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.

Greg Glenday weighs in on why Acast is resisting the allure of video, the trade-offs of accepting political ad bucks and positioning influencer marketing as audio’s entry point into the omnichannel mix.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent.

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?

WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”

Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.