CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices
CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
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HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
Index Exchange Launches A Data Marketplace For Sell-Side Curation
Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.
Can Publishers Trust The Trade Desk’s New Wrapper?
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?
Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data
What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.
Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
Wall Street Turned Against Ad Tech – But May Learn To Love It Again
What can pureplay ad tech companies do to clean up their rep on the Street?
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Why Media Quality Should Be The Center Of Attention
Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Marc Guldimann, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” he says.
The Big Story
The Trade Desk’s Sell-Side Settlement
With its PubDesk wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.