“Twitter is in many respects the most powerful ad tech company in the world, just because of their ability to keep their finger on the pulse of where the conversation is right now. If you’re a brand and you want to enter the conversation, Twitter is obviously ground zero to that. The power they wield over the pulse of culture is massive. They’re just starting to flex their muscle in that regard with some of their ad targeting and other products.”
-Matt Britton, CEO of agency MRY, in a recent conversation.
