Amit Avner is CEO of Taykey, an online advertising technology company. AdExchanger.com: Please provide a bit of background on you. And, where did you get the idea for Taykey? I’m 25 years old, from Israel, now living in New York. I started the company 2 years ago with my co-founder, Itay Birnboim, and later we […]
Following up a report from earlier today on AdExchanger.com, yet another reliable source says that Dotomi is being acquired by Aol as CEO Tim Armstrong reaches to his company’s cash and stock to add a quality retargeting solution. Given recent strategic AOL moves such as Project Devil which brings an integrated, “big ads” approach to […]
A reliable source has informed AdExchanger.com that performance marketing company Dotomi (AdExchanger.com Q&A from 2009) is in the final stages of being acquired by… fill-in-the-blank. Yes, I’m sorry to say I don’t know who it is. But my source has been rock-solid in the past and says the Dotomi exit is about to happen as […]
David Norris is the CEO of BlueCava, an advertising technology company. Please share a little history on the company. BlueCava was spun-off. Why? DN: In early 2010, BlueCava was spun out of its parent company, Uniloc, to be a focused operating company to take Uniloc’s core technology to market. As part of the spin-out, BlueCava […]
Is Rubicon Project on the verge of announcing the acquisition of Fox Audience Network assets as previously reported here on AdExchanger.com? It looks like it all may – MAY – go down on Monday if one infers from this email sent to Fox Audience Network MyAds advertisers this evening. Dear Advertiser, We’re reaching out in […]
Mike Leo is CEO of Operative, an online advertising systems company. (Editor’s note: Operative acquired Solbright last week – read more about the acquisition from Adotas’ Gavin Dunaway. And, read the release.) AdExchanger.com: Seven years as CEO and President for one company is not the norm for digital. Why does it make sense for you? […]
BlueKai recently announced a deal with SEM firm Efficient Frontier to provide “BlueKai Intent” which, according to a press release, provides marketers with “another way to buy in-market audiences — defined by existing search keyword lists — and reach them outside the walls of search engines with any media partner.” Read the release. BlueKai business […]
ClickForensics released a new study yesterday which said that “The overall industry average click fraud rate was 22.3 percent. That’s up from the 18.6 percent reported for Q2 2010 and the 14.1 percent rate reported for Q3 2009.” Read more from the release. ClickForensics CEO Paul Pellman discussed his company’s latest findings. AdExchanger.com: You note […]
Curt Viebranz is CEO of ad summos, an online advertising technology company. AdExchanger.com: A bit of background, first. Once you left Aol, which acquired Tacoda where you were CEO, did you know you would get back into the start-up ”game”? CV: Absolutely. First, I re-charged and hung out with my son. After that, it just took […]
Last Thursday’s blowout quarter from Google included several highlights announced on the conference call (see transcript from Seeking Alpha): Search Retargeting – CEO Eric Schmidt still says “no”: “We have a pretty strong opinion that we are not going to do very much of it. The reason is that we take our end user data […]
