Keith Pieper is Founder & CEO of Pretarget, a technology company focused on keyword search for display advertising. AdExchanger.com: You helped found IPG Mediabrands’ agency trading desk Cadreon. Can you talk a little about how and why Cadreon began? KP: In 2006, I was managing a team that serviced dozens of independent advertisers within one […]
Facebook’s list of approved ad networks for apps still doesn’t include Google’s AdSense. The news continues to swirl as apparently the list was finalized last week according to a post on Slashdot. This remains one, complicated story with huge stakes for both Facebook and Google. And, neither company is talking. Developers are pissed off and […]
Yesterday, media sales planning and management platform company INVISION announced new debt-structured financing that “will support INVISION’s development and launch this year of the DealMaker Crossroad (DMC) … as well as DealMaker Digital, a comprehensive digital ad sales planning and management system.” Read the release. INVISION CEO Lynda Clarizio, formerly head of Aol’s Platform-A, discussed […]
The Internet Advertising Bureau has posted a short video clip for its data-and-media “Great Debate” panel led by Federated Media’s John Battelle on Day 3 of the Ecosystem 2.0 conference in Palm Springs, California. Not included in the clip is Mediabrands’ agency exec Quentin George giving clear guidance to publishers with a dose of audience-based […]
At Monday’s session of the Internet Advertising Bureau Annual Leadership Meeting in Palm Springs, California, Microsoft’s Rik van der Kooi presented his company’s view on the importance of the ad industry finding solutions for consumers and businesses when it comes to the use of data in online advertising. For video of his complete presentation, click […]
Analytics and fraud prevention company Click Forensics announced that it has acquired ad verification firm Adometry. Click Forensics is also assuming the Adometry name as the release states: “The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.” Read the release. Paul Pellman, CEO of […]
Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]
Today, Donovan Data Systems and The Rubicon Project announced a new partnership which will target agency media buyers and “automate the display advertising transactions that are not executed through real time bidding (RTB).” Read the release. Rubicon Project CEO Frank Addante and JT Batson, President, DDS Digital at Donovan Data Systems, discussed the deal and […]
Jonathan Opdyke is CEO of HookLogic, an eCommerce media company. AdExchanger.com: Please share a bit of background on you. And, what inspired HookLogic? JO: The co-founders and I met during the dot-com boom at Beyond Interactive, one of the first digital advertising agencies, now part of Mediacom/WPP. As an Industrial Engineer with a strong background […]
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. Kidder provided an update on his company’s latest news and views since his last interview with AdExchanger.com in April of 2010. Regarding your latest announcement, what’s new in your ad platform – particularly the Facebook channel? We just […]
