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»Now Serving Mobile

Mobile Ad Delivery Gets a Whole Lot Simpler

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is VP Mobile Product at Pubmatic. Mobile is a massively fragmented market, making a simple action like delivering a static banner ad a fairly involved process today. At this point we have figured out the basics. When an ad… Continue reading »
by AdExchanger // September 13th, 2012 //
»
How Apple Could Step Up With a UDID Replacement

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Johnston is VP Engineering and Chief Architect with Verve Wireless. Last October, when Apple released version 5 of its mobile operating system, hidden deep in the developer documentation was a short note attached to a system function called uniqueIdentifier: “Deprecated… Continue reading »
by AdExchanger // May 21st, 2012 //
»
2012: A Mobile Odyssey

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. “The longer you can look back, the farther you can look forward.” – Winston Churchill Mobile display advertising has yet to achieve the gains made by Online. A brief… Continue reading »
by Nate Neal // March 9th, 2012 //
»
Moving Mobile from Cool to Intelligently Hip

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. In January, I committed my 2012 resolutions to this readership, and my personal favorite was ensuring we hit $1B in spend.  Resolutions are wonderful, but in order to fulfill… Continue reading »
by AdExchanger // February 2nd, 2012 //
»
Mobile Resolutions

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. Given that it’s the New Year and I’m in jovial spirits, I thought I’d take this opportunity to share my resolutions for 2012: Resolution #1: Surpass $1B in display… Continue reading »
by AdExchanger // January 5th, 2012 //
»
The Mobile Publisher Conundrum: Native Apps Or Browser-Based?

Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Brown is co-founder of mobile display advertising company Media Armor. Almost a year ago as part of a survey on the mobile industry, Michael Nevins outlined the display advertising channel. The fuss in mobile most recently has had a particular… Continue reading »
by Ad Traders // August 26th, 2011 //
»
Apple Just Created A Strong, Vertical Ad Network

Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is the former CEO of mobile ad network Ringleader Digital and currently runs Bump Equity, LLC. The latest change in Apple IOS 5 of eliminating the use of the UDID is a huge shift for the mobile application ad… Continue reading »
by AdExchanger // August 21st, 2011 //
»
As Social Grows, Mobile-Optimized Content is Critical To Publishers

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the third in a series of columns devoted to mobile display and its parts. “Search is, in my mind,… Continue reading »
by AdExchanger // May 11th, 2011 //
»
Why Mobile Web Sites Are Critical Tools for Advertisers

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the second in a series of columns devoted to mobile display and its parts. In my last post, Mobile… Continue reading »
by AdExchanger // December 1st, 2010 //
»
Mobile Display Advertising: Not Just Tiny Banners

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the first in a series of columns devoted to mobile display and its parts. Mobile display is earning an… Continue reading »
by AdExchanger // October 20th, 2010 //
»
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