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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc.’s McDonald On Data Digiday Daily’s Melinda Gipson covers Time Inc.’s president of Digital Kurt McDonald at the recent AudienceScience Targeting Summit. Rather than shying away from the challenges that online data presents publishers today, McDonald is choosing a pro-active approach. According to […]

Representatives Rick Boucher (Democrat, Virginia) and Cliff Stearns, (Republican, Florida) released their “discussion draft of legislation to assure the privacy of information about individuals both on the Internet and offline.” (Given the initial language from the release, it would seem that there is much more broader scope such as the offline direct marketing (catalogs etc.) […]

Tim Hanlon spoke with AdExchanger.com regarding his new role at Catalyst S+F. The Former VivaKi Ventures’ exec, will be joining the marketing firm as a partner and be “responsible for the firm’s venture investment and advisory strategies, as well as the lead consultant on advanced media issues.” Read the release. AdExchanger.com: How will your experience […]

A new study released by The Ponemon Institute, and covered here by The New York Times, says that privacy concerns are impacting online ad spend. From the Times article: “Privacy issues have prompted marketers to use online behavioral advertising — based on tracking a user’s Web browsing habits — 75 percent less than they would […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Legislation Is Here At long last, legislative action in the U.S. is here for online advertising – at least as it relates to consumer privacy according to numerous sources including Emily Steel of The Wall Street Journal who writes, “The draft legislation proposes regulating […]

Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today’s IAB Networks and Exchanges event today entitled, “Data, Transparency and Privacy.” Among the sound bytes: An interesting give-and-take between Mpire’s AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel. […]

At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the Ad Tech Value Chain,” which spanned nearly every ad tech company strategy in the value chain between advertisers and publishers. Among his predictions: only $400 million in revenues for […]

It’s time to gather up the most recent Q&As and send them out into the wild! Get insights and info from members of the digital ad ecosystem including publishers, advertisers, agencies, ad tech and data companies. AdExchanger.com presents Volume II of its Q&A report, a 271-page publication consisting of all the Q&A interviews on the […]

Mpire Corp.’s AdXpose, an ad verification technology and media company, announced that its verification technology has been certified by the popular advertiser ad serving platform, DART, which is owned by Google. Read more on MediaPost. President and CRO of AdXpose, Kirby Winfield, discussed the DART certification and what it means. AdExchanger.com: Can you discuss the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdReady Raises $5.3 Million According to a regulatory filing, online display advertising technology company, AdReady, has raised $5.3 million. Read a bit more on Northwest Innovation. The filing is here. Turning The AOL Ship Mediaweek’s Mike Shields reviews industry sentiment on AOL in light […]

Ad network InterCLICK announced last week the “second production version” of the company’s audience targeting platform known as Open Segment Manager (OSM). According to the release, “OSM can create any audience that a client can articulate, and determine how that audience impacts their campaigns’ objectives.” Read more. InterCLICK president Michael Katz discussed the product release […]

On Wednesday, Tremor Media rang the register to the tune of $40 million with lead investors Draper Fisher Jurvetson Growth Fund taking charge and participation from DFJ and Triangle Peak Partners among others. Read the release. And, read more from All Things D’s Peter Kafka. Jason Glickman, CEO of Tremor Media, discussed the investment and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAC Shows Q1 Results IAC/InteractiveCorp reported strong Q1 results led by – among others – its Ask.com and Match.com businesses as losses narrowed and revenue grew. Also, IAC reported a $1.5 billion treasure trove of cash. That oughta buy a few ad technology companies […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. In recent years, the focus of online advertising has shifted toward audience targeting, using cookie data to find users anywhere across […]

Chris Sukornyk is CEO of Chango, an search and display demand-side platform. AdExchanger.com: What problem is Chango solving? CS: Search Marketers know how to make money from the Internet searchers they reach.  They’ve got financial models, optimized keyword lists, optimized bid prices, and text ads tuned to get attention.  If they can reach more searchers […]

“Ad Agents” is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. As our industry continues to rationalize the way brands buy advertising, we’ve seen plenty of new companies and products pop up. Some provide solutions to old advertising problems, like […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q1 There was across the board decreases in overall display ad revenues in Q1 for AOL according to its latest earnings report yesterday. Display ad revs reached $125.6 million in Q1 2010 compared to $143.8 million in 2009. Instituting a scarcity strategy […]

WPP Group’s Kantar Media announced that it introducing Internet ad network competitive tracking reporting. This data is the first by a research provider to offer detailed insight into the companies, advertisers and products running on ad networks.” Read more on Research Magazine. Research SVP Jon Swallen of Kantar Media North America discussed the new product. […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is Part I of a two-part column written by Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai. Targeting is only as good as the data that you […]

Video ad serving and management company, FreeWheel, announced earlier this week that it had closed a $16.8 million Series C financing round led by Steamboat Ventures. Read more. Doug Knopper, co-founder and co-CEO of FreeWheel, discussed the investment and the company’s product line. AdExchanger.com: What were you looking for in terms of a strategic investor […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Healthy Investment Peacock Equity, the cleverly-named (who doesn’t love the Peacock?) $250 million fund founded by GE Capital and NBC Universal, has released $2.5 million dollars from its coffers into the checking account of health information company, Healthline, as part of its recent $14 […]

Efficient Frontier announced that it was getting in the demand-side platform game by adding a display media buying component to its paid search buying platform. According to the release, “The new display offering includes real-time bidding capabilities, which is dynamic bidding at the impression level, as well as a proven portfolio approach to optimization.” Read […]

RocketFuel announced that it is partnering with Dynamic Logic for its new Real Time Brand Optimzation solution which “optimizes the targeting of [brand marketer’s] campaigns based on familiar characteristics such as being in-market for a product or being favorable towards it.” Read the release. Richard Frankel, president of Rocket Fuel Inc. discussed the Dynamic Logic […]

Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. AdExchanger.com: What problem is Scout Analytics looking to solve? Scout Analytics helps publishers price, negotiate and deliver on ad campaigns by addressing three challenges: segmentation, accuracy, and prediction. A publisher that has deeper segmentation can create customizable packages and perform price […]

Yesterday in a release, performance marketing company MediaTrust announced that it had acquired Bardon Advisors, a “Los Angeles-based, CPC search & affiliate marketing platform for online advertisers and publishers.” In the process, it named Bardon Founder & CEO Keith Cohn as President of MediaTrust. Read more. Peter Bordes, CEO of MediaTrust, discussed the acquisition and […]

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Nick Talbert, Director of Product Marketing, Eyeblaster, a campaign management and advertising technology company. Search and display budgets decisions made within their silos will only yield non-scalable results. Attribution decisions need to be channel agnostic and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Asia And Platform Buying David Tiltman of Media.Asia looks at ad exchanges and platform-based buying of digital media in Asia and its growing momentum, or lack there of. Adam Hemming, GM at Zed Digital, tells Media.Asia, “I think the next six months will see […]

“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. There has been a lot of discussion around Mediaweek’s April 4th article “Web Publishers, Ad Nets at Odds”, where WSJ.com and several other major publishers accuse InterCLICK […]

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