Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. AdExchanger.com: Please provide a bit of background on you and how you and Bank of Montreal got into the marketing services space. DS: BMO Capital Markets is the investment banking arm of BMO Financial Group (aka Bank of […]
Jesse Chenard is CEO at Image Space Media, an in-image ad network. AdExchanger.com: Given your experience at Tremor Media, what key learnings are you bringing with you to Image Space Media? In order to present a scalable offering to advertisers, we need to fit into their entire online and offline ecosystem. This means measuring results […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MySpace Simplifies Privacy In a battle of privacy policies, MySpace has simplified its privacy setting that enable users to control what is tracked and what isn’t of their online MySpace experience. The Wall Street Journal’s Emily Steel writes, “The new MySpace privacy controls, which […]
LucidMedia announced a new self-service version of its demand-side platform targeting agencies and advertisers. Read the release. Ajay Sravanapudi, CEO and Founder of LucidMedia, discussed the different facets of the announcement. Why do you think agencies want self-service? Aren’t they overwhelmed as it is and need full or at least “fuller” service? Yes, agency media […]
C. Eoin Townsend is CEO of MainStreetSocial, an online monetization platform for local governments, residents and advertisers. What problem is MainStreetSocial solving? CET: Right now, 90% of local governments are suffering serious budget shortfalls while spending 20 billion dollars a year on technology outsourcing in an attempt to increase communication and connect with their residents. […]
Google, Facebook and Apple are on a collision course as each company’s content and technology are merging into super-heated cauldrons of profit. So, how will these three compete in the data-driven, addressable future of tomorrow’s display media? It’s still not crystal clear but there are clues. And, it should be noted that this is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Marketer Invasion Ad Age’s Michael Learmonth reveals that brand marketers such as Unilever are invading Silicon Valley to keep track of the latest and greatest from technology companies that will impact their digital marketing mix. Unilever CMO Keith Weed tells Ad Age, “What […]
Nick Wilson, CTO, Break Media, a network of properties targeting young men. AdExchanger.com What problem is Break Media solving for advertisers today? NW: We offer clients the ability to reach a targeted audience of young men by producing, promoting, and distributing clients’ original videos and branded content across the Break Media Network of sites. Additionally, we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore: Big Numbers For Display ComScore put out a monster figure that Americans received 1 trillion display in the first quarter of 2010. Not billion, TRILLION. How many were teeth whitening ads? -Not sure, but the company estimated, “Total U.S. display ad spending in […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
