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»Event Coverage

Martin Sorrell At CES: Clients Will Demand Speed And Flexibility In 2019

While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage to talk about the future of the industry and his new holding company, S4. The former WPP CEO, joined on stage by S4’s newly minted board members, MightyHive CEO Pete Kim and MediaMonks CEO Wesley... Continue reading »
by Alison Weissbrot // January 9th, 2019 //
»
As Dmexco Shrinks, It Must Decide Whether To Be A Regional Or International Show

Dmexco is shrinking, becoming less international and is evolving into a vendor showcase. Multiple industry vets told AdExchanger that the sprawling event, considered a must-attend conference along with CES and the Cannes Lions, felt like “sellers talking to sellers.” Many also noted a lack of agency presence. “There seems to be less in the way of... Continue reading »
by Rae Paoletta // September 14th, 2018 //
»
Dmexco 2018: What To Expect After The Shakeup

The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems... Continue reading »
by Rae Paoletta // September 11th, 2018 //
»
On The CES 2018 Show Floor, The Technology Is Always Listening

  GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show floor since the 1970s, when it was called the Comdex computer expo show and disc drives sold for $400,000. Gotlieb began offering his knowledge to clients, vendors and other partners on his legendary floor... Continue reading »
by Alison Weissbrot // January 12th, 2018 //
»
Marketers Warm To Google And Facebook As The Blame Shifts To Ad Tech Middlemen

Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and Google as they place blame for the industry’s many issues on its ad tech underbelly. “Just 25% of CMOs’ digital media investment reaches target audiences,” said ANA CEO Bob Liodice during his opening remarks at... Continue reading »
by Alison Weissbrot // October 6th, 2017 //
»
NBCU’s Linda Yaccarino Asks Buyers To Embrace New Upfront Strategies

There’s a “simultaneous frustration” on the buy and sell sides to move beyond legacy TV currency standards like C3 ratings, said Linda Yaccarino, chairwoman of advertising sales and client partnerships at NBCU, at the 4As Transformation show in Los Angeles on Tuesday. This upfront season, NBCU is asking buyers to rethink the way they approach... Continue reading »
by Alison Weissbrot // April 6th, 2017 //
»
The Benefits Of Audience Targeting On Linear Are Still Unproven, TV Buyers Say

  TV buying is becoming more data-driven, even on the linear side. But buyers and sellers are questioning whether audience targeting works on the medium. “’Should TV be bought on an audience basis?’ is still an outstanding question,” Donna Speciale, president of ad sales at Turner, said Wednesday at AdExchanger’s Industry Preview conference in New... Continue reading »
by Alison Weissbrot // January 19th, 2017 //
»
Ad Tech Vendors Face Dwindling Exit Opportunities

For ad tech vendors, chances for exit are still slim and getting slimmer, according to a panel of investors at ad:tech New York at the Javits Center on Thursday. Warren Lee, a partner at venture capital firm Canaan Investors, an early investor in DoubleClick and Tremor Video, put it bluntly: Those who want to succeed... Continue reading »
by Alison Weissbrot // November 4th, 2016 //
»
How Enterprise CMOs Keep Their Budgets From Being Squeezed

For a CMO, convincing the CEO or CRO to put more money toward marketing is a tall order. Because it’s difficult for marketing to prove ROI, large organizations often squeeze the budget. That’s changing. When Denise Karkos became CMO of TD Ameritrade, she told her board upfront that she planned to invest in data, analytics... Continue reading »
by Alison Weissbrot // October 24th, 2016 //
»
Johnson & Johnson Adapts A Brick-And-Mortar Legacy To Targeted Digital Campaigns

Johnson & Johnson saw the writing on the wall when it began marketing in a digital world. The 130-year-old CPG giant was born and raised in what Alison Lewis, CMO of J&J Consumer Brands, called a “right-handed world.” “We were dominated by brick-and-mortar, Mom was the CEO of the household, big players used size and... Continue reading »
by Alison Weissbrot // October 21st, 2016 //
»
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