Radiohead And Erasure Have Some Pretty Good Privacy Advice
There’s a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect their consumers and so regulators stepped in.
Topic
Data Privacy
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Court Hearing Offers A Sneak Peek Of Potential Remedies For Google’s Ad Tech Monopoly
The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX – and Google agrees.
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Programmatic Leaders Who Testified In The DOJ’s Google Suit Are Vindicated, And Still Not Done
AdExchanger spoke to a number of programmatic leaders who testified in the DOJ’s Google antitrust trial last September.
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A Message From Your Friendly (For Now) State Privacy Enforcer: Honesty Is The Best Privacy Policy
Google isn’t a regulator. From an attorney’s point of view, its decrees don’t carry the force of law, and that’s what lawyers are concerned with: the law.
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PODCAST: The Big StoryThe Ad Tech Verdict On Google And Third-Party Cookies
Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party cookie opt-ins, further preserving third-party cookies. Go inside this momentous news.
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We Need Moar On-Site Retail Media, Stat; YouTube’s Porcelain Anniversary
Criteo dives into video ads; after 20 years, YouTube might be the world’s biggest media brand; Threads opens up for advertising.
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The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising
Using pejorative labels, like “surveillance advertising,” does “nothing to help us understand the practice,” says Christopher Mufarrige, the newly appointed director of the FTC’s Bureau of Consumer Protection.
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Google Isn’t Launching A User Choice Prompt For Third-Party Cookies In Chrome
You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening.
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It’s An Antitrust Double Feature: Google And Meta Are Both Battling Against Breakups
Monday was a busy day for antitrust attorneys in Washington, DC: It marked Day One of the the remedies phase of the Google search trial and the start of the second week of FTC v. Meta.
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OPINION: Data-Driven ThinkingUnpacking Google Breakup Proposals: New Rules, New Risks For Marketers
If the court ultimately orders Google to spin off AdX or DFP, the result would be a fundamental rebalancing of power across the digital advertising supply chain. For marketers, the implications are just as significant.
Must Read
The Media And Retail Deals Behind The Peppa Pig Franchise Expansion
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Why Big Brand Price Increases Will Flatten Ad Budgets
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.