eXelate announced today that it has raised a “$15 million second round of funding led by Silicon Valley’s Menlo Ventures with participation of Israel’s Carmel Ventures, who led the company’s $4 million ‘A’ round.” Read the release. CEO Meir Zohar discussed the implications of the funding as well as impact of the data market on […]
Nitin Shah is CEO of Feeva, a provider of targeting data for online ad campaigns. AdExchanger.com: Where did the idea come from for Feeva? -and, where’d the name come from? NS: Feeva is a play on the word fever. The idea is to spice up Internet networks with a new ingredient that heats them to […]
Aggregate Knowledge (AK), a data management and ad optimization platform (DMP) company, announced its “AK Discovery Platform, which provides the foundational audience management infrastructure to collect data, configure audiences, and track campaigns across any connected digital channel.” Read the release. Aggregate Knowledge CEO David Jakubowski discussed the announcement and the company’s strategy. AdExchanger.com: What problem […]
Attitudinal targeting ad network Resonate Networks has announced a $5 million series A round of financing led by Greycroft Partners and iNovia Capital. Read the release. Resonate Networks CEO Bryan Gernert discussed his company’s new funding and the data-driven advertising landscape. How is the funding environment today in ad tech? Is data resonating? While venture […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas Partners With SEM Platform Havas Digital announced that it had selected KENSHOO as “their primary technology provider and partner for search engine marketing.” Actually… the partnership seems broader than that as KENSHOO’s platform will “consolidate search, social and mobile campaign management and optimization,” […]
Data exchange eXelate announced that it’s putting the power in the hands of publishers by allowing them to create “stand-alone, exclusive, transparent data exchanges” for advertisers and agencies. Through eXelate, publishers control who gets access to its data according to the release. Read it. eXelate CRO Mark Zagorski discussed the announcement. AdExchanger.com: Please define what […]
B2B data provider Bizo announced that it was partnering with BlueKai and making Bizo’s B2B data available through BlueKai’s exchange. Read the release. Bizo CEO Russell Glass discussed the deal and its implications. AdExchanger.com: What does this partnership say about the data business model as a whole? RG: Industry leaders are specializing on their core […]
This is the fourth and final day of the data-media series. If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Andy Atherton, COO, Brand.net: “…it’s fine for data companies […]
If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Adam Cahill, SVP, Director of Digital Media, Hill-Holliday: “If that markup is worth it in terms of the results they […]
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.
