Data Privacy

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth the hype.

Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone?

Rival browsers raise an objection to Google being forced to sell Chrome; ad agencies pivot to software and services; and people are turning to chatbots instead of search, with error-filled results.

Where and how brands choose to advertise is perceived as a reflection of the brand itself. That means we’ve entered the era of responsible advertising.

Ad industry growth will slow to single-digits next year; consolidation hits the CPG market; and predicting the future of the FTC based on a commissioner’s pitch to the president-elect.

Although most people probably understand in an abstract way that they’re being tracked online, the details are fuzzy. Honestly, the details are fuzzy to me, and I write about this stuff for a living.

When talk turns to the most impactful state privacy laws, the conversation usually starts and stops with California. However, recent developments may make Maryland the most challenging state for compliance by the digital media industry.

Mediaocean has a new certified partner program. Plus, Google’s “site reputation abuse” search update is cratering publisher affiliate revenue during the year’s busiest shopping season.

Dave Strauss, VP of revenue operations and strategy for North America, spoke with AdExchanger about The Guardian’s PMP priorities and how it’s tapping into other emerging revenue streams.