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»Data Nugget

Millward Brown Report Details Simultaneous Screen Use

Nearly half of content consumption in the U.S. happens simultaneously to other device use, marketing research agency Millward Brown found in its 2014 AdReaction report highlighting how audiences react to ads across devices. The report details how consumers consume content on each screen, as well as simultaneously across screens. In the United States, the agency… Continue reading »
by Chris Swanicke // March 17th, 2014 //
»
Competition And Prices For Programmatic On The Rise Globally

Competition is growing in the programmatic buying space globally, and with that, eCPMs for most channels are also on the rise, according to marketing software and analytics platform Turn. The company’s Advertising Intelligence Index, released today, looked at global trends in data-driven marketing from January 2013 to January 2014 and found that competition was increasing… Continue reading »
by Kimberly Maul // February 24th, 2014 //
»
Adobe Social Index: Facebook CPMs Spike, Competitors Gain On Retail Metrics

Facebook CPM-based ad prices jumped more than 400% in Q4 2013, according to some 240 billion impressions analyzed in Adobe’s Q4 2013 Social Media Intelligence Report. However the holiday season delivered “warning signs” for Facebook in the form of tepid growth in the visits and revenue it’s driving to retail sites, relative to some of… Continue reading »
by Zach Rodgers // January 27th, 2014 //
»
As Programmatic Grows In China, Premium Will Overshadow RTB

As programmatic buying in China continues to pique marketers’ interest, demand-side platforms working in the country are growing in revenue and importance. Internet market research firm iResearch recently released an excerpt of its China DSP Market Trends Report 2013, including the market size of DSP display advertising in China, or the amount of ad spend… Continue reading »
by Kimberly Maul // November 13th, 2013 //
»
RTB Impressions And Inventory Diversify In APAC Region

Programmatic buying and RTB in the Asia-Pacific region continues to grow, with impressions over the past year spreading out across different countries and inventory from a wider variety of publishers hitting the market. A new Real Time Media Insights report from Brandscreen, an ad-tech company that provides DSP and trading-desk services in the APAC region,… Continue reading »
by Kimberly Maul // October 10th, 2013 //
»
IAB: Digital Ad Spend Surpassed $20B In First Half Of 2013

Digital ad spending in the first half of 2013 grew 18% year over year, according to the 2013 Half Year IAB Internet Advertising Revenue Report. The increase marks the fifth consecutive year of double-digit growth in the first half. The IAB report, conducted by Pricewaterhouse Coopers, tracks and analyzes US Internet ad spending. Mobile is… Continue reading »
by Don Willmott // October 9th, 2013 //
»
August RTB Data: Fantasy Sports Segment Sees Higher Prices

Now that fall is here, interest segments such as back-to-school, traveling, and fantasy football are on the top of people’s minds—and many are on the radar of programmatic buyers, according to data from ChoiceStream. The company, which provides programmatic media buying, looked at the average price of RTB inventory for August 2013, and compared the… Continue reading »
by Kimberly Maul // September 23rd, 2013 //
»
Study: Google Product Listing Ads Gain Traction Over Text Ads

Close to a year after Google evolved its product search to a paid model under the auspices of Google Shopping, new data suggests the imagecentric ads are strongly outperforming standard text ads in retail advertising. According to Marin Software‘s sampling of global advertisers and agencies that spend more than $100,000 on paid search per month,… Continue reading »
by Kelly Liyakasa // August 26th, 2013 //
»
Are CMOs To Blame In The CIO-CMO Disconnect?

Much has been made of the need for marketing and IT to forge closer ties. But a new study from Accenture finds only 10% of executives feel the collaboration is going well. And according to the report “The CMO-CIO Disconnect,” marketers may be to blame. Accenture surveyed more than 400 senior marketing professionals and 250 IT… Continue reading »
by Kimberly Maul // August 22nd, 2013 //
»
Some Industries More Advanced Than Others In Data-Driven Marketing, Study Says

As more marketers use data to deploy targeted offers, clear differences are emerging in how industry verticals embrace digital strategies, a study has found. Digital technology company Lyris and the Economist Intelligence Unit found in “The Digital Marketing Gap” that some of the most widely growing areas of strategic importance to marketers include: content to guide product research, the… Continue reading »
by Kelly Liyakasa // July 30th, 2013 //
»
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