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»Data Nugget

Lack Of Data Still A Challenge In APAC

Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Of the 108 respondents to the company's survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at... Continue reading »
by Kimberly Maul // January 12th, 2015 //
»
Smartphone Penetration In Asia To Reach Mass Market In 2015

Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in 2015. According to Forrester, smartphone penetration across the Asia Pacific region will be... Continue reading »
by Kimberly Maul // December 1st, 2014 //
»
Are Marketers Actually Measuring Ad Viewability? AdExchanger And Moat Run The Numbers

Media buyers and suppliers are now authorized to transact on viewable impressions, but how many are even using this form of tracking? To measure the adoption of viewability tracking and other forms of verification among national and global advertisers, AdExchanger recently worked with ad analytics firm Moat. We supplied Moat with a list of 100... Continue reading »
by Zach Rodgers // November 12th, 2014 //
»
Mobile And Social Formats Steal RTB Share From 'Big 3' Ad Units

A new crop of ad units is on the rise as mobile and social inventory expands, independent trading desk Accordant Media reported in a Q1 analysis. Although 70% of total real-time bidded (RTB) display media is attributed to the “Big 3” primary ad unit sizes, all three fell as a percentage of total programmatic impression volume. Simultaneously... Continue reading »
by Beth Goodbaum // May 16th, 2014 //
»
Q1 M&A Deal Size Rises, As Does Interest In Shopper Marketing Data

Marketing M&A deal activity increased 22% year over year, marking one of the highest volume quarters on record, according to new data from mid-market investment bank Berkery Noyes. On a quarterly basis, media and marketing transaction volume increased by 3% from 423 to 434 deals; average deal size also climbed, increasing from $25.1 billion to... Continue reading »
by Kelly Liyakasa // April 22nd, 2014 //
»
Adobe Social Index: Facebook Leads Other Platforms In Referred Revenue

Despite some volatility in ad pricing and performance last quarter, Adobe Index’s Q1 2014 Social Media Intelligence Report indicates Facebook remains the leader in driving revenue per visit (RPV). Meanwhile other platforms – namely Twitter, Tumblr and Pinterest – are in some instances noticing quarterly double-digit declines in RPV. In paid social, Facebook saw a... Continue reading »
by Kelly Liyakasa // April 22nd, 2014 //
»
Adomic: Programmatic Gains Vs. Direct Sales In 2013

Programmatic impressions rose to levels about equal with direct sales in 2013 , according to new data from analytics firm Adomic (formerly YieldMetrics). Adomic compared ad impressions transacted through programmatic, direct and ad network sales. Some ad networks also conduct programmatic transactions, but those numbers could not be calculated and were included only in the... Continue reading »
by Chris Swanicke // April 9th, 2014 //
»
IDC: RTB-Based Guaranteed Media To Near $10B By 2018

A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based "forward markets" will see massive spending increases over the next five years. The report said RTB-based premium display ad spending is expected to grow globally from $230.3 million in 2013 to $14.2 billion by 2018. The United States, which is... Continue reading »
by Chris Swanicke // April 4th, 2014 //
»
Forrester to Brands: Don’t Ignore Google Plus

Google Plus is often compared unfavorably to Facebook when it comes to drawing up a social media advertising strategy. But a recent study by Forrester concludes that when compared to other social media outlets, notably Twitter, Google Plus promotes stronger brand engagement. Forrester tracked 284 profile pages of 50 top brands and more than 3... Continue reading »
by Chris Swanicke // April 1st, 2014 //
»
China Mobile Internet Use Gains Sophistication, Hits Roadblocks

China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into the unique characteristics of this continuously growing industry, including how consumers deal with the lack of high-speed data service and how social sharing plays a role in many apps. According... Continue reading »
by Kimberly Maul // March 19th, 2014 //
»
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