At first blush, recent acquisitions in the video ad network space give the appearance the video ad business is on fire – in a good way. But, digging deeper, it seems that exits may not be happening at the levels first imagined for some video ad network entrepreneurs and investors as there have been quite […]
Mike Shehan is CEO of SpotXchange, an online video advertising network. The company is announcing a new real-time bidding-enabled service for online video ads today. Read the release. AdExchanger.com: First, can you provide some background on SpotXchange? MS: SpotXchange is an online video advertising network that offers brand advertisers a scalable, efficient and measurable way […]
Video ad marketplace Adap.tv announced recently that it is seeing “a 92 percent average monthly growth rate for video ad views within its marketplace since the launch in February 2010”. Read the release. Adap.tv founder and VP of Product Teg Grenager provided some perspective on recent developments at his company. AdExchanger.com: Historically, there has been […]
Dan Greenberg is CEO of Sharethrough, a social video advertising and technology company. AdExchanger.com: Your bio notes that you were a teaching assistant in a Facebook class in Stanford in 2007. Why is this relevant to your new venture at Sharethrough? Also, gotta ask, how did you “grade” someone in a Facebook class? DG: The […]
Adam Singolda is CEO of Taboola, a video recommendation and advertising company. AdExchanger.com: It seems more and more content recommendation companies are getting into ads. Why does this make sense? AS: Advertisements that are suggested as content with high intent and context have long been the most productive and highest yielding online. Examples are Google […]
Publicis VivaKi’s Pool efforts appear to be paying off. ClickZ’s Jack Marshall reports that Google’s YouTube will add VivaKi’s Pool video ad format, known as the “ASq video advertising unit”, and joins Hulu, AOL, and Yahoo which had already announced adoption of the format in August. VivaKi’s video ad methodology allows consumers to select their […]
DataXu announced the next update to its demand-side platform known as DX2 which the company says, “measures, buys, and optimizes ad placements across online, video and mobile display channels, on a real time, impression-by-impression basis.” Read the release. CEO Mike Baker of demand-side platform DataXu discussed the new update to the company’s media buying platform. […]
PointRoll recently announced results from a Ford campaign led by Ford’s agency, Team Detroit. For in-banner video ads using PointRoll technology for a Ford ‘Drive One’ campaign, “Interaction rates rose 74 percent for expandable video ad units and nearly doubled for non-expandable video ad units.” Read the release (PDF). Todd Huntley, SVP, Group Account Director […]
Michael Kelley is the newly-appointed CMO of AdGenesis, a video advertising platform. Please share a bit of background on yourself. Why is AdGenesis the right next step for you? I have spent the better part of my 25 year career in marketing and building digital businesses including Hulu, AT&T’s national advertising business and mycokerewards.com, among […]
Tod Sacerdoti is CEO of BrightRoll, video advertising technology company, makers of the BrightRoll Exchange (Read today’s release.). AdExchanger.com: Why does the exchange format lend itself well to video? TS: The primary reason the exchange format lends itself to online video is because the automation of media buying and selling provides efficiencies and liquidity for […]
Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.
