Home Content Studio How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai
Content Studio

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai

By AdExchanger Content Studio

SHARE:

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media . From Amazon’s expanding DSP and full-funnel capabilities to the rise of Agentic AI in campaign optimization, this conversation dives into how retail media is evolving fast, and how advertisers can keep up. Whether you’re deep in retail media omnichannel campaigns, or just starting to explore full-funnel Amazon advertising, this interview is packed with actionable insights.

Learn more

Tagged in:

Related Stories

Must Read

AdExchanger Senior Editors Anthony Vargas and Alyssa Boyle.
AI

POSSIBLE 2026: AdExchanger's Hot Takes

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.

Platforms

Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.

possible 2026

POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?

Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Google news

Google Touts Its AI Ad Tech Adoption And New AI Max Features

Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.

Hand pressing blue AI button on keyboard. Digital collage of artificial intelligence interface.
Meta earnings

Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.

Marketers

Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled

Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.

Popular

  1. Comic: It's Coming For You
    Agencies

    Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

    Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”

  2. Marketers

    Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data

    With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within one platform.

  3. possible 2026

    POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?

    Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.

  4. Template interface video player. Social media concept. Mockup video channel. Web windows player. Video content, blogging.
    AI

    Zefr Builds A New Front Door For YouTube Buys

    Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.

  5. Google news

    Google Touts Its AI Ad Tech Adoption And New AI Max Features

    Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.