What’s holding back progress in cross-media measurement? Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality.
Meet Clamor, a new social listening product that pulls cultural insights from online conversations in real time. Clamor helped Manscaped freshen up its marketing, including for this year’s Super Bowl.
Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
Brave’s chief of ads Jean-Paul Schmetz on competition in the search and browser markets, the fallout from the Google Search antitrust ruling and whether AI search will help smaller upstarts compete with Big Tech.
Walmart and Vizio announced at NewFronts that unified account logins are coming to smart TVs using Vizio’s operating system.
The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr. and Hardee’s, sought an answer in a case study with Attain and Amazon Ads.
America’s Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package.
Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators.
Customers don’t need perfection. But they do need to know that a brand will make it right when something goes wrong.
Walmart and Vizio announced at NewFronts that unified account logins are coming to smart TVs using Vizio’s operating system.
The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr. and Hardee’s, sought an answer in a case study with Attain and Amazon Ads.
