A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Updating The Platform
By Nate Neal
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Meta Bets That Its Ad Machine Can Fund Its AI Dreams
Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.
Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.
PODCAST: The Big Story
Guess Its AdsGPT Now?
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media
This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
A Win For Open Standards: Amazon’s Prebid Adapter Goes Live
Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.
Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality
Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.
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Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.
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OPINION: Data-Driven ThinkingThe AdCP Hype Problem: Why Standardized AI Workflows Don’t Equal Better Media Outcomes
Advertising’s “agentic” future is a compelling vision, but one that relies on capabilities that do not exist yet. AdCP may one day make buying easier, but it will not make buying better by itself.
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Alphonso’s Legal Fight With LG Isn't Over Yet – And Now $4.5 Billion Is At Stake
Alphonso’s founders lobbed yet another lawsuit at LG Electronics – this one seeking up to $4.5 billion in damages – over claims the company sabotaged their IPO, diverted profits and unfairly diluted their stake.
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AI Is Rewriting The CTV Advertising Playbook
Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Now, generative AI is complicating the already rather bloody streaming wars.
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Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.