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»sarah sluis

Innovation Labs: Google’s Chetna Bindra Gives The Lowdown On PPIDs, FLoCs And UID

The dust is slowly starting to settle after Google’s announcement in early March that it won’t build new ways to track users or support email-based IDs once third-party cookies are phased out in Chrome. But the industry still has heaps of questions. Will publisher-provided identifiers (PPIDs) be used on YouTube? Will buyers and sellers be… Continue reading »
by Allison Schiff // March 17th, 2021 //
»
Insights Propel Meredith’s Advertisers Through The Coronavirus Pandemic

With multiple brands centered on food and home, Meredith has been providing help and inspiration to people sheltering in place during the coronavirus pandemic. During the first two weeks of April, traffic for Meredith’s food brands – Allrecipes, EatingWell, MyRecipes and Food & Wine – surged 117%. Traffic to its home and garden brands, which… Continue reading »
by Sarah Sluis // April 29th, 2020 //
»
Comic: Updating The Platform

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // April 3rd, 2020 //
»
 

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